a Brand Identity Story

Big Brothers Big Sisters of O.C.

Project Title: Identity Video

Telly Award Winning Film

Client

As the nation’s largest donor- and volunteer-supported mentoring network, Big Brothers Big Sisters makes meaningful, monitored matches between adult volunteers ("Bigs") and children ("Littles"), ages 5 through young adulthood in communities across the country.

This story film highlights this incredible organization inspiring and empowering countless young lives with mentorship and support every day. This Telly Award winning story was used to fundraise nearly $2MM for the organization.

What did they want to do?

They need a Brand Identity video to help everyone understand what it means to be a mentor and the impact on a child’s life that can be made if you do.

How did Setter Studios Help?

The Setter Studios brainstormed the idea of what if we found three generations of big’s and littles and put them together to tell who Big Brothers is and share the impact. Our team handled this production from script to screen - that’s everything from finding the stories, writing scripts, setting up filming opportunities with “bigs and littles”, sourcing location, to editing and final delivery. There was not one part of the project left untouched by our team. We accomplished it on a shoe-string budget and it raised more than $2MM dollars for the organization.

Story

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Non-Profit Documentary